Digital Marketing has many different parts to it. We have talked about some of them specifically such as Web Design
and Social Media.
Email Marketing is also a big and important part of Digital Marketing.
Email is one of the most used forms of communication on today’s world. It is the easiest and fastest way to get a message through to someone else. It can be a friend, relative or business related, email is used for every situation. Only in 2010, they were 2.8 million emails send a second every day! Considering the huge amount of traffic that this platform creates it is not bizarre to thing of it as a marketing tool. All business and users should be taking advantage of this free and instant tool.
What can you do for good email marketing?
1. Personalize them
Users want to think that you are talking directly to them. The more you personalise your email to you customers, the more likely they are to get engaged with it leading to more sales, clicks in the website or overall brand awareness. According to statistics personalised emails do 5.5% better than non personalised.
2. Mobile Optimisation
Today’s world is based on mobile devices. It being smartphones, tablets or laptops, everyone uses devices that are easily transportable from one place to another. We want to check our emails the second we get them, for that we use our smartphones. If your email is not optimised for mobile phones people will not bother looking at them because they won’t be aesthetically pleasing or easy to navigate. It is very important to look make you emails mobile friendly.
3. Preview Text
Before opening an email, we all look at the preview text in order to know what is the email about. If we do not think it is important enough or it does not grab our attention, we will not look at it right away. In order to avoid that, you have to make your preview text easy and catchy so you attract people’s attention.
4. Action to Take
The last and most important thing to do on email marketing is give the consumer an action to take. It can be from a button to learn more, buy now or anything that you want your email subscribers to do. Your Action to Take will depend on your personal objectives.