As I talked about in my previous Blog post, Social Media is a great tool that graphic designer use as an online show case of their work to the world. But, how can that be successful? Today I am going to analyze Alex Trochut ‘s Instagram page to see why is he successful in Social Media.
1. SHOW YOUR WORK
The best personal brand graphic design pages share their designs all the time. The only time you are not sharing your work, you should share a picture of you working on some design or a something related to design. Alex Trochut for instance, every time he goes to a conference or gives a speech about his work experience he shares it with his community. It is not actual design that he shows but it still shows passion for the industry.
2. ALL ABOUT THE VISUALS
Do not make captions too boring. Graphic design is all about the visuals, that is why it is called “graphic”. On Alex’s Instagram page, his captions are no more than 10 words. Sometimes he only uses hashtags. Short sentences are essential. You want to grab user’s attention by your visuals not by your story about it.
3. BE PROFESSIONAL
You want to use Instagram as an online portfolio not as a way to show the world how much fun you had last night at your friend’s party. Design is the only subject that should be in you page. It is easy, if it is not related to design, the content is not good enough to share. Users start following you because they like your work, not because they want to know your life.